Certified Marketing Cloud Email Specialist Exam Dumps

Salesforce-Certified-Marketing-Cloud-Email-Specialist Exam Format | Course Contents | Course Outline | Exam Syllabus | Exam Objectives

Content: 60 multiple-choice/multiple-select questions
Time allotted to complete the exam: 90 minutes
Passing score: 65%
Registration fee: USD 200, plus applicable taxes as required per local law
Retake fee: USD 100, plus applicable taxes as required per local law
Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
References: No hard-copy or online materials may be referenced during the exam.
Prerequisite: None required; Email Essentials (EEB101) course attendance is highly recommended (Content Builder is covered in this course).
The Salesforce Marketing Cloud Email Specialist exam measures a candidates knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and use of each of the features/functions below.

Email Marketing Best Practices: 15%
Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
Given a customer scenario, differentiate elements of an email that can impact message deliverability.
Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
Given a customer scenario, apply best practices of communicating with a population.
Email Message Design: 13%
Given a customer scenario, recommend email design best practices to implement.
Given the desired output functionality, recommend methods for creating responsive emails.
Given the desired output requirements, recommend strategies to A/B test email elements.
Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
Given an email message design, determine the correct use of Approvals.
Content Creation and Delivery: 18%
Given a scenario, create and customize an email message to meet a customer's need.
Given a scenario, send and deploy an email campaign to meet the customer requirement.
Given a scenario, know how to manage content needed to deploy a customers email campaign.
Describe various send capabilities in the Email application.
Marketing Automation: 19%
Given a customer scenario, recommend the appropriate marketing automation solution.
Given a scenario to manage customer data, configure the appropriate marketing automation tools.
Subscriber and Data Management: 28%
Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
Tracking and Reporting: 7%
Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
Given an email campaign, describe the steps involved to analyze the performance results.
Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.

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Salesforce-Certified-Marketing-Cloud-Email-Specialist PDF Sample Questions

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employee researching is altering in these main techniques in line with Salesforce Trailhead GM

nobody wants to sit down through all-day practicing sessions, says GM of Salesforce Trailhead. Covid-19 and the upward thrust of far off work have modified how and what employees wish to learn.

Job knowledge practising is important to both laborers and employers. employees need the appropriate abilities to develop their latest career or beginning a new one. Employers deserve to construct a body of workers with the competencies to assist the corporation prevail.

previous to Covid-19, many companies and laborers were already grappling with a way to regulate their training plans and classes to healthy an increasingly far off body of workers. The fast enhance in far off work all over the pandemic accelerated these efforts. And as we come out of the pandemic, many corporations are making faraway work guidelines everlasting or adopting a hybrid work mannequin (with personnel splitting their time between an office and their homes). in this new work-from-anyplace world, employers and employees are rethinking each the styles of job talents that are crucial and their approach to getting to know them.

In late April, Salesforce launched Salesforce getting to know Paths, a new device to aid groups adapt to those alterations. in the beginning launched in beta as In-App discovering with Trailhead, the equipment is designed to let people entry customized, contextual getting to know directly from within Salesforce while performing their each day tasks.

I spoke with Heather Conklin, SVP and GM of Trailhead at Salesforce not lengthy after researching Paths turned into released to find out how the business has adjusted its online studying platform to meet these adjustments. Conklin also shared what Salesforce has heard from its purchasers about how they're reskilling their workforces and the overall place of work studying developments the business is seeing. the following is a transcript of our conversation, edited for readability.

SEE: Streamlining the worker practicing technique (TechRepublic)

Salesforce studying Paths

bill Detwiler: So, Salesforce has made a new announcement about Trailhead. tell me a little bit about what you might be saying, and then what is Salesforce learning Paths?

Heather Conklin, SVP & GM of Trailhead at Salesforce

Heather Conklin, SVP & GM of Trailhead at Salesforce

Heather Conklin, SVP & GM of Trailhead at Salesforce

photo: Salesforce

Heather Conklin: yes. So, these days we've introduced Salesforce learning Paths, and it be really bringing all the magic of Trailhead directly into Salesforce. And, i do know you might be a big Trailhead fan, and so many of our consumers and individuals are. And so, what we're in fact doing is bringing studying without delay into the circulation of work. So people can be, when you are a revenue rep working your alternatives, otherwise you're a carrier agent dealing with customer provider calls, you do not need to go anyplace else to skill up and get the info you should do your job well, you could get it all right there, just in time as you're working.

invoice Detwiler: initially, I think Trailhead become aimed at engineers and admins to help them get the counsel that they deserve to construct Salesforce purposes, and integrations and do all that stuff. And, or not it's truly enjoyable to look this evolution over time of the platform could be used for other sorts of trainings. changed into this type of just a natural a part of that manner?

Heather Conklin: Yeah, absolutely. we've truly been thinking a whole lot over the years about career paths on Trailhead. And such as you spoke of, we started with admins and builders, but that quickly, we realized that the success there can be translated to so many other types of profession paths. And so, we are able to have 10 diverse career paths really on Trailhead this yr. And so, we're in reality just adding new issues the entire time and or not it's assisting americans no matter if, once again, you're in a income job, a service job, statistics analysts, enterprise analysts. We're actually simply making an attempt to discover alternative ways to aid americans consistently skill up and get able for his or her next jobs, their next gigs. And, we've viewed a ton of success with it as well. We did a examine remaining yr where we discovered that 50% of beginners on Trailhead say that, "Trailhead gaining knowledge of has helped them get a merchandising or a carry at their business." And so, we're simply in reality excited in regards to the outcomes. we now have seen lots of success from that as well.

SEE: three easy methods to help employees study new skills (TechRepublic)

Covid-19 pushed greater americans to embody on-line getting to know

invoice Detwiler: smartly, let's dive down into a few of those tendencies that you were variety of talking about. final year, of path, the area turned into dealing with the COVID-19 pandemic. What were one of the vital developments that you simply have been seeing taking region right through that time duration?

Heather Conklin: smartly, every thing modified in a single day and we knew that each person changed into sent domestic. individuals are working from their kitchens, from their bedrooms now, and that in fact capability that people want new knowledge, and new methods of studying and being useful at their jobs. And so, when the pandemic hit, we in fact saw a 40% increase in sign-americaof individuals desperate to come and study on Trailhead. And, we noticed a 50% enhance in engagement on Trailhead as smartly. So, new americans and simply greater researching occurring. And we consider with issues like Salesforce studying Paths, we're most effective going to see that speed up, as a result of once again, now this gaining knowledge of is without delay the place americans are working, and so they can take skills of it within the second when they need it most, and instantly turn into extra professional and superior at their jobs.

Salesforce Learning Paths home screen

Salesforce Learning Paths home screen

Salesforce gaining knowledge of Paths home monitor

graphic: Salesforce

remote work makes discovering gentle advantage extra essential than ever

bill Detwiler: smartly, let's expand on that too, because as we birth to shift from the lockdown part of the pandemic into, I don't say put up pandemic, or the brand new typical, those cliches that you just hear the entire time. but the pandemic turned into an inflection element in many ways, from all the people that I talked to during this area around work and the nature of labor. And, we have now written about that plenty and the way we are relocating to a time when hybrid work, remote work goes to be an awful lot extra ordinary than it changed into in the past.

I suggest, there are americans i do know that have been working remotely for a decade or more. but it appears the pandemic and the lockdowns, when unexpectedly all and sundry needed to go far off, has perhaps made it a more, I won't say palatable, but simply introduced it to the forefront and confirmed how businesses can nonetheless be productive. and they can really, there're some benefits to having an improved ambiance or elevated remote group of workers, since it means that you can recruit from a bigger talent pool. So, what are some of those learning traits that you've seen more greatly round far off and hybrid work?

Heather Conklin: Yeah. I suggest, we're speakme to organizations all of the time and our purchasers, we're listening to loads of equivalent issues. and i would ruin it down into, there is sort of three distinctive categories of this, if you think about it. you might have obtained particular person individuals who're in their buildings now working, again, taking these consumer service calls from their kitchen desk and that kind of component. And, they're making an attempt to discover the right way to hold their studying going, keep their knowledge going, be constructive in that new environment. there is loads of discuss how hybrid work truly potential that you simply need much more hybrid expertise. The conception of soppy skills being truly critically important to success here. so that you have the people, it truly is the primary bucket. The 2d one is managers, managers are attempting to work out how do they hold their groups engaged, and productive and valuable at their jobs.

Salesforce Learning Paths example screen

Salesforce Learning Paths example screen

Salesforce studying Paths: gaining knowledge of path examples

picture: Salesforce

And, long gone are the times of where you're going to drag each person into a convention room and reveal them some PowerPoints to assist them take into account what's going on. And so, we really need to rethink about how are we enticing our personnel? How are we getting them knowledgeable on the newest counsel, holding them up to date. after which, the final bucket is organizations. agencies have needed to, surely completely pivot to digital overnight with the pandemic. And, it has accelerated digital transformation in a method that we in fact simply have not considered before.

And so, companies are attempting to work out how do they take their entire organizations, digital first and fix with our clients in absolutely other ways than they ever have earlier than. And that in and of itself, requires an entire new set of advantage. And, now we have been calling these the digital expertise. there's a good looking huge hole between the place agencies are desperate to go and some of the potential that they even have within their businesses today. So, we've got talked lots about how can organizations suppose about scaling individuals up to make them capable of keep up with the rapid pace of technology, with the new methods of working, with the brand new expectations of our valued clientele in this all digital world. And so, actually just seeing on all stages, there's a real center of attention on, new method of labor capacity that people need new potential and new ways to be trained these skills as neatly.

SEE: Coronavirus: essential IT guidelines and tools every enterprise needs (TechRepublic top class) 

americans are looking to study in small chunks, now not all-day sessions

invoice Detwiler: neatly, I suppose it truly is basically vital, and i'd love to hear your options and perhaps hit a little greater on what you're hearing out of your shoppers about that reskilling. because, you carry up a great aspect in that, these old abilities of working in a face-to-face ambiance can be distinct than working in a digital environment the place the planning is diverse, where the verbal exchange medium is distinct. And, it's going to take time, I believe like you observed, for employers to make that transition. What are you hearing from those valued clientele about that reskilling technique? What forms of tools are they trying to use? Like, I imply, surely we're speaking about Trailhead being one of those tools, but even within that platform, there is bought to be exciting types of training that they're truly to be effective in reskilling that team of workers.

Heather Conklin: Yeah. So a few things on this. We're definitely finding, again, that individuals select just-in-time styles of researching. And so, we did a study and located that 76% of americans opt to be trained in small moments in place of in these huge, long practising periods that we likely always think of when we feel of group of workers practising. And additionally, people have noted that or not it's less demanding, eighty% of americans say, "it be more straightforward to retain counsel once they be taught it on the job." So, we're hearing a whole lot about issues like experiential studying, and the theory that bringing discovering into the circulate of work is in fact so vital. And, it truly is why we're moving in this route with Salesforce learning Paths. but, if we take a step again from that, these are definitely the individuals who are, we'll say, already in a knowledge worker variety of job.

And, these people should be up to date and knowledgeable on the latest expertise, the newest company processes. definitely things are changing actually quickly, we're seeing new business working models; and once again, that digital transformation. So, we should skill up and continue to skill the individuals who are already in abilities employee jobs. however then, you have got all of your frontline worker's, and that's the reason some thing that i have been speakme to so various shoppers about. And, it's basically sticking out to me as whatever thing that is terribly good of intellect for organizations. I've talked to any person from an immense waste management business within the united states to a delivery and transportation enterprise in Southeast Asia, to a financial services enterprise in Africa. And, all of them are talking about how they've all these frontline workers who they're in fact taking a look at, how can they ability up these individuals to create profession paths for them internally at their company.

So, in case you think about a driver, a warehouse associate, a retail clerk, how will we in reality assist these individuals to build their know-how abilities? And, these agencies want to in fact discover properly talent from within their business who maybe aren't in these knowledge employee jobs nowadays, and definitely supply them with a pathway. And, they may be doing it to interact their employees, of route, and keep them and construct talent. however, they're additionally doing it with a heavy eye towards equality and diversity. And at Salesforce, that is a extremely critical value of ours and we like seeing this. simply this concept that you should take individuals from non-usual backgrounds, and you'll put them into these jobs of the longer term in expertise, the place perhaps they failed to at the start feel that, that was an choice for them, however they are in fact developing these pathways. And we, of course, love individuals doing that with Trailhead and we've considered loads of amazing success stories of that. but, there is a lot of alternative ways of gaining knowledge of and issues like that, that can support americans be constructive in that atmosphere.

Salesforce Learning Paths: Inline video training module

Salesforce Learning Paths: Inline video training module

Salesforce researching Paths: Inline video practicing module

photograph: Salesforce

bill Detwiler: i'm in reality interested in that, as a result of I feel I've heard that from businesses for a extremely long time, but there's at all times been limitations to doing that. And, some of them are expertise-primarily based boundaries, so you don't have the correct form of tools that make it convenient, as you talk about, to do that form of inline learning. but then, there is additionally been a time or a useful resource constraint. if you've bought frontline people, it takes time faraway from the work they are doing to really do that learning. I imply, we're all type of tired of being in nine hours of zoom meetings daily, I feel, but there is a... as a result of that definitely, every so often to a few diploma can take time far from, whats up, I've received a frontline employee, a cashier, I've bought a person working in a client provider means answering calls. So, if I pull out of coaching for a half an hour or a day within the historic days where you say, "hey, we will do a four hour offsite, we will do a one-hour working towards session where you might be going to go take heed to a PowerPoint presentation."

there may be that barrier, which is time and commitment from the organization. in the consumers that you simply confer with, I imply, it feels like they are beginning to alternate that attitude a little bit. Is that what you're finding?

Heather Conklin: Yeah. And, I feel that things like Trailhead enable americans to be taught anywhere they're and in small bits. I suppose that the idea of, once again, pulling people into those multi-day trainings, that definitely takes individuals faraway from what they are doing. but right now, we're all caught at domestic, however we've things like a Trailhead cellular app. individuals have referred to how they may be building abilities as they're simply waiting in line at the food market or ready to prefer up their children from college. there's all kinds of the way so you might in reality build discovering into your life actually, outside of work and continue to build those skills. And Trailhead being absolutely free online studying, this is a different factor.

groups can really take capabilities of that and put that free learning in the palms of their personnel, simply make them conscious that, this is even an alternative and an opportunity. but, we've got seen a few of our valued clientele who've invested in Salesforce and stated, "they are going to run their company on Salesforce and they're going to digitally transform with Salesforce." and that they actually are saying, "it be vital for us to be sure that each one of our personnel, no matter if they're the receptionist or the motive force, or some of those office laborers that every person definitely has a shared figuring out of this technology and what it could do for us as an organization." And once again, just inserting it into their palms and during this chew size, sort of handy to eat, that you may do it on the side, type of manner.

SEE: how to develop your IT group's capabilities (TechRepublic download)

2021 and beyond: groups need worker learning to deliver enterprise objectives

bill Detwiler: And, what I feel is in reality enjoyable being an old it guy and i'll just give this, a bit little bit of anecdote, is it in fact mirrors to me what lots of agencies had been doing two decades in the past, 15 years in the past around workplace productivity suites. There become lots of practicing that turned into occurring within agencies around notice processors, and spreadsheet applications and database purposes. And, you see that now happening with platform functions like Salesforce. So wrapping things up, how do you see employee gaining knowledge of truly evolving in 2021 and past?

Heather Conklin: To summarize one of the things that we now have noted earlier than, I think we're simply going to see further and further of this. The theory of that simply-in-time studying, really tying gaining knowledge of to business effects and making bound that americans are gaining knowledge of the talents they should be more constructive at their jobs, after which businesses can see the outcomes of that, that it's actually a different style that we're listening to lots of. but really innovation, the researching house is altering abruptly because of the pandemic and this digital transformation. And, I suppose that we're just going to see new methods of enticing individuals and gaining knowledge of of helping them to continue their getting to know journeys, basically a reliance on talents and bringing all of that collectively to find just new how to support americans be more, and extra useful.

bill Detwiler: And it sounds like you're hearing from your customers, they are looking to do this too. They need to help their employees with that method of continual getting to know, as a result of as you observed, that you may tie that to ROI, you could tie that to improved KPIs for the enterprise. i'm interested, have you gotten a way from your valued clientele, what they're hunting for when it comes to these ROI, those KPIs? Like is it, howdy, seem to be, we're in a position to simply grow notable ability, and now we have acquired a very good pipeline and support individuals with their career boom. Or is it, whats up, seem, we have now considered a reduction in bad customer provider interactions, or we now have viewed an increase in earnings which are fine. How are consumers sort of gaging the nice outcomes of the re-skilling and having these new type of working towards equipment?

Heather Conklin: Yeah. I suppose probably the most large things we see is that it's truly tied to that line of business. So when you are a sales supervisor, you want to train your sales reps to close greater deals, and also you wish to see that by means of getting them the right tips, they are more effective at selling and they're able to get onboarded faster. they are capable of, once again, shut those offers. if you are a carrier supervisor, then you definitely're looking for consumer delight, the means to close situations without problems. And so, we in reality see it very tied to the individual roles and the work that they're doing. and then extra widely, as a corporation, actually seeing it tied extra to issues like employee retention, productivity. without doubt individuals have lots of choice in where they work today and we've got discovered that americans who, or businesses who put money into continuous gaining knowledge of are finding that their employees are greater engaged, and they're greater productive, and that they're in a position to keep them a whole lot improved because of the opportunities that they're able to give.

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